The SHISHKIN brand combines modern technology, high quality fabric from the best manufacturers, the precise craftsmanship of professionals. The key idea: a personalized approach based on experience.
Our garment quality corresponds to the highest European standards. Thousands of people, large-scale projects and corporations find our products filled with a unique energy.
Philosophy of our brand is a synergy of experience, knowledge and improvement.
Creativity and practical aspects: uniqueness, innovation, personalization, and manufacturing experience in active service with an intellectual fashion.
.Dmitry Shishkin, CEO
Approach
In terms of activities implementation, our company follows the principle of minimalism – less is more. This approach allows us to focus on those elements that need to be highlighted based on the context.
The principle of minimalism allows to create a high-class presentation of corporate identity. In this case, minimalism guarantees the purity and high readability of the content.
Publications
The regulated rules for creating a text should be unified for the design of any publications in the media. Following the basic principles allows to reflect the overall idea of the brand most consistently and accurately.
Company name should always start with capital letters. If followed by a section name, it should be written in lowercase letters. If a section name is mentioned autonomously, it is acceptable to start with a capital letter.
Company activities clear delineation is essential in accordance with the topic of the published news: Bespoke (individual tailoring), MTM (custom tailoring), Uniform (corporate tailoring).
An accurate delivery of the essence of a newsbreak using photographs that are the most suitable in terms of their color scheme, style, idea and highest information value. You can request photos from company’s Corporate Press.
Materials
The design of company resources or publications on other sites should be made in a minimalistic style, emphasizing the key elements that need to be highlighted – accuracy and conciseness. The company logo is made in the same style. All its variations are made according to a single proportion of indents and arrangement of elements. These canons must be followed in order to eliminate discrepancies in the production and use of corporate identity. It also allows to adapt the logo to the required format, scale and harmony without losing the original characteristics.
It should be noted that the integral elements of the company’s branding are: corporate typography, coloristics, recommendations for the selection of materials and the use of decorative elements. The above-mentioned sections allow to use the corporate identity most efficiently by company divisions or its contractors.
This basis provides a solid foundation to locate experience, knowledge and skills.
Vyacheslav Yakimov, Lead Designer
